Case Study
Role: Product Design Lead
Client: MNYWYZE
Timeline: 2 months
Platforms: iOS/Android/Web/Dashboard
The Problem
The client came to us with a clear business goal but no clear product direction. They needed a platform that could serve two completely different users employees who wanted to grow their end-of-service savings, and finance teams who needed to manage and oversee those investments at a company level.
The challenge wasn't just designing a product. It was figuring out what the product actually needed to be.
A single surface trying to serve both audiences would create friction for both. The needs were fundamentally different one user wanted simplicity and trust around their personal savings, the other needed control, data, and reporting across an entire workforce.
Defining the right product structure before touching a single screen was the first and most critical design decision of the project.
Challenges & Constraints
I had to design and deliver a multi-platform investment experience across three surfaces app, dashboard, and website while ensuring each product served a fundamentally different audience without compromising either experience. One of the biggest challenges was translating complex financial concepts like end-of-service liability, portfolio rebalancing, and payroll contributions into interfaces that felt simple, trustworthy, and approachable for both everyday employees and corporate finance teams.
The platform also needed to be white-label ready from day one scalable enough to be rebranded and deployed across multiple enterprise clients without structural redesign.
Multi-Platform Delivery Three surfaces
App, dashboard, and website designed and delivered simultaneously within a single POC timeline.
Dual Audience Complexity
Two completely different users with different mental models, goals, and trust requirements sharing one design system.
Financial Simplicity
Complex investment and payroll concepts had to feel effortless especially for employees with no financial background.
White-Label Scalability
The entire platform had to support brand customisation for ADNOC, Etihad, DHL, and ACWA without rebuilding core components.
Understanding
user needs
Dual User Research:
I mapped the end-to-end journey for both user types employees checking their savings and planning investments, and finance managers overseeing company-wide contributions and reporting.
Each journey had completely different entry points, motivations, and pain points.
Insight:
Key Insight (Employee)
Savings Protection
Guaranteed payout remains untouched regardless of investment performance
Smart Investing
Automated portfolio rebalancing requires zero financial expertise
Effortless Experience
Monthly payroll contributions happen automatically, nothing to manage manually
Key Insight (Business)
Businesses want to transform a growing balance sheet liability into a productive financial asset while building lasting trust with their workforce.
Stronger Financial Future
End-of-service accruals actively grow instead of sitting idle
Reduced Liability Risk
Invested funds offset the long-term cost of growing payroll obligations
Employee Retention
Offering investment growth on savings becomes a competitive hiring advantage
Building a
Unified Experience
Design Strategy:
Establish a single design system that could serve three distinct surfaces employee app, business dashboard, and marketing website while maintaining a consistent visual language, tone, and component library across all of them. Every surface needed to feel like it belonged to the same product, even though each one served a completely different user with different goals.
Outcome:
One unified platform that speaks to two audiences across three touchpoints reducing cognitive friction for employees managing personal savings, giving finance teams full visibility and control, and communicating the product's value clearly to new clients through the website.
Applied Design Principles
Every screen was designed to make complex financial decisions feel simple, trustworthy, and effortless whether an employee was checking their savings balance on a mobile app or a finance manager was reviewing company-wide payroll contributions on a dashboard.
Financial Clarity First
Dense investment data was broken down into clear visual hierarchies balances, growth indicators, and contribution summaries designed to be understood at a glance without financial expertise.
Consistent Cross-Platform Experience
A shared component library ensured the app, dashboard, and website all felt like one product same tokens, same patterns, same trust signals across every surface.
Confidence Through Transparency
Every interaction that touched a user's savings contributions, rebalancing, withdrawals was designed with clear feedback, plain language, and visible confirmation to build trust at every step.
Designed for Effortless Everyday Investing
Application Screens
Website Screens
Dashboard Screens
